Instagram Posts

147 templates, free to edit and download. Each template is 1080 × 1080 pixels, the classic square format for Instagram posts. Swap in your photos, edit the words and colors. Instead of forcing everyone into a subscription, we aim to charge the rich while keeping Instagram post templates free for everyone else. See details.

About these templates

Hotpot makes it easy to create stunning Instagram posts for your business. Customize handcrafted templates, or make fresh graphics from scratch. Our drag-n-drop editor and preset options help you create graphics faster and more affordably, especially for non-designers.

Instagram is a visual feed, so a post needs to stand out before anyone reads your caption. Use one strong photo or color, a short headline, and plenty of space around it. Promotions, quotes, announcements, product features, and tips are all easy to make from a template and tend to look more polished than an unedited photo.

Choose a few templates that match your brand and reuse them, so your profile grid looks consistent. Square posts display well everywhere, but Instagram also supports taller 4:5 portrait posts if you want more space in the feed. You can resize any design in the editor before downloading, and reuse it on Facebook or LinkedIn.