Describe your idea
Tell us what your business or project does, and describe a symbol, mood, or color palette.
AI Logo Generator
Make your mark
Every big idea needs a recognizable mark. Explore logo concepts for a new business, side project, or community. Describe your idea, choose a style, and experiment with shapes, colors, and symbols until you find a direction that feels right for the brand you’re building.
Find your kind of logo
Explore clean symbols, bold mascots, playful illustrations, and vintage emblems. Find a visual direction that suits your business, from a simple mark to a more expressive identity.
Browse StylesChoose a direction
Pick a logo style or upload a style image, then choose quality and image count.
Explore your mark
Generate concepts, adjust your prompt, and download a favorite to develop further.
About AI logos
Start with a symbol
A useful logo prompt starts with what your project stands for. Describe the business, its audience, and one recognizable symbol. A neighborhood bakery might begin with a wheat emblem; a community art club might explore a playful otter mascot.
Add a visual direction, such as flat shapes, a limited color palette, or a vintage illustration. Generate a few concepts and refine the strongest idea. The result is a raster image to develop further, rather than a set of editable fonts, vector paths, and brand-kit files.
For broader visual ideas, explore the AI Image Generator. To work on a concept’s background, try Background Remover.
What should I include in a logo prompt?
Describe your business, audience, and a symbol that represents your idea. Add a style and a few colors. Start with one clear idea, such as a simple wheat emblem for a neighborhood bakery.
Can I include my business name?
You can request lettering in your prompt, but check the spelling and shapes in every result. The generator creates an image; it does not provide editable typography or a typesetting editor.
Can I download an SVG or an editable brand kit?
Downloads are raster images. This workflow does not provide vector paths, editable fonts, separate layers, or a complete brand kit. Use a favorite concept as a starting point for further design work.
Can I upload a style reference?
Yes. Upload a JPEG, PNG, or WebP image to guide the visual style. A reference helps communicate a direction, but does not guarantee an exact reproduction of an existing logo.
Will my logo have a transparent background?
A transparent background is not guaranteed by this generator. You can use Hotpot’s separate Background Remover to work on the background after generation.
Does the tool check whether a logo already exists?
The generator does not include a brand or trademark search. It does not check a concept for clearance or exclusivity.