App screenshots are crucial for engaging users on the App Store, Google Play, and the Chrome Store. With more than one million apps competing for user attention, studies show many consumers only browse for a few seconds before deciding whether to download an app.
This tutorial helps you create compelling and attractive app screenshots for the Google Play Store.
Google Play Screenshot Sizes
The Google Play Store screenshot requirements are much more flexible than those of the Apple App Store. You can define your own screenshot sizes, provided no dimension of the screenshot is less than 320 pixels or more than 3840 pixels. For example, 200x2000 is diallowed while 1000x2000 is allowed.
If you vary screenshot sizes, the maximum dimension should not be more than twice the minimum dimension.
Number of Screenshots
The Google Play Store requires a minimum of 2 screenshots per app listing.
The maximum is 8 screenshots per supported device type: phone, tablet (7-inch & 10-inch), Android TV, and Wear OS. If you support each of these 5 device types, you can submit a maximum of 40 screenshots. Most developers, however, will only support smartphones and will only need 8 screenshots.
For games, it's recommended to supply at least 3 landscape screenshots because some sections of Google Play will only showcase games with at least 3 landscape screenshots.
The Google Play Store accepts either JPEG or 24-bit PNG (no alpha) images.
For portrait screenshots, the aspect ratio must be less than or equal to 2:1. For landscape screenshots, the aspect ratio must be 16:9.
Treat the screenshot like a highway billboard. Use text sparingly, and rely heavily on images. Assume users will only look at your screenshot for 5 seconds. Does the screenshot convey the app's objective and entice users within 5 seconds? If not, carefully consider how to pare down the content until it's simple enough to be digested within 5 seconds.
Try to limit screenshot colors to ones from your app's color palette. This helps reinforce consistent branding from App Store screenshots down to the app user experience.
Google Play Details
For more details, see the official Google Play website here.
Examples Of Google Play Screenshots
Google Play screenshots are essential to any app marketing campaign. The screenshots should match the style and tone of the app, reflecting the emotional objective of the app. For instance, finance apps may wish to project knowledge and stability while games may want to evoke whismy and playfulness.
Click here to see different types and styles of screenshots. Note the varying colors, background patterns, angles, and device frames. There is no single correct style, and it's prudent to consider multiple styles before settling on the perfect one for your app.
This example uses one large screenshot framed inside a Samsung S10, along with a lively headline to capture the user's attention. The background pattern and color is meticulously chosen to match the app's color palette while reinforcing the app's core emotions of whimsy and individualism.
This Google Play screenshot relies on a classic formula: overlapping device frames paired with a punchy headline. The two device frames are both of the Samsung S10, arranged in an artistic and captivating style that instantly draw focus. Above the devices is a concise, evocative headline presented with the modern and attractive font. Finally, the unassuming but tasteful background gradient projects polish and sophistication while creating a sense of confidence in the quality of the app.
This Google Play screenshot adopts a simple approach and abstains from using any devices. Instead, only a single app image is magnified and given prominent placement. The background color and pattern smartly complement the app branding. The screenshot headline provides a punchy, concise call-to-action.