How to Make App Store Screenshots

A useful App Store screenshot answers a simple question: what can someone do with your app? Start with a real screen and one clear benefit, then build a consistent set around it.

1. Choose a template and output size

Browse the iPhone 17 or iPhone 18 screenshot templates. Open a design on a laptop or desktop. The new Pro Max templates use a 1320 × 2868 canvas, with editable headings and original illustrated frames. For iPad, start with the iPad templates.

Check our 2026 screenshot size guide and Apple’s specifications before choosing your final sizes.

2. Add your real app screen

Select the phone and use Screenshot to upload an image from your app. Review the crop and make sure important interface elements remain visible. Replace every fictional demo screen in the template before you publish.

3. Lead with a benefit

Write one short headline per image. “Find your next great read” gives someone a reason to care; a list of interface controls rarely does. Keep the text readable at the size people will see in the store.

Edit colors and fonts to match your app. Leave enough space around the headline, and use the same visual rhythm across the set. Let the interface carry the detail instead of filling every available space with copy.

4. Tell a story across the set

Put your strongest benefit first. Follow with the features that explain how your app delivers it. Try a five-panel panorama when a continuous composition helps the story. Each panel should still make sense on its own.

5. Download and check the result

Download your design free. These new templates produce a high-quality JPEG; panoramas produce a ZIP containing separate images. Open the exported files and check dimensions, text, image quality, cropping, and panel order. Keep an opaque background for App Store submission.

Save the editable project if you want to return for another language or product update. Recheck the layout after changing copy: a translation can need more space than the original.

6. Upload to App Store Connect

Upload the finished images to the correct device group and language. Follow Apple’s upload instructions and review the listing preview. An attractive template does not guarantee approval; the final screenshots must accurately represent your app and meet the current requirements.

Keep the set current

Refresh your screenshots when the interface or the app’s main benefits change. An older screenshot can set the wrong expectation even if its dimensions are still accepted. For current starting points, return to the App Store screenshot generator.