Feature graphics are images that highlight apps on Google Play. While they are not mandatory, they are highly recommended since they are required to secure featured placement from Google Play editors. Even without featured placement, feature graphics contain incredible potential for developers and marketers. Think of them as free ads to attract users and entice downloads. From the Android Google Play guide:
"The feature graphic is the first thing your potential users see when they open your app’s store listing. On the majority of Android smartphones and tablets, it occupies a third of the screen. As a result, it can have a significant impact on a store visitor’s decision to download your app and is an important part of your app marketing. When you include a video in your store listing, the feature graphic provides a link — indicated by an overlaid play icon — so the user can start watching it straight away."
This tutorial helps you create compelling Google Play feature graphics.
Feature graphics must be 1024px x 500px.
The Google Play Store accepts either JPEG or 24-bit PNG (no alpha) images.
Examples of Feature Graphics
Hotpot makes it easy to create feature graphics. This gallery contains some of our most popular examples.
Treat the feature graphic like a billboard ad on the highway. Assume users will only glance at the feature graphic for a few seconds. The objective is to engender interest within this tiny window, to induce users to pause and explore the app listing further. The objective is not to explain the app in one graphic, but merely pique interest.
Use fonts, colors, graphics, and language that complement your brand. For instance, if you include your app logo, pick colors for the feature graphic that complement your logo. If your app projects fun and youthfulness, use appropriate language in the copy. Ultimately, the design of the feature graphic should seamlessly blend in with your brand and app.
Like highway billboard ads, the feature graphic should rely heavily on arresting graphics and colors to capture attention. Use text sparingly. Google web ads limit each line of copy to roughly 30-40 characters, and similar guidelines should apply to feature graphics. Grab user attention with visuals, not text. If possible, aim to restrict text to the app name and maybe a key phrase or two. When including text, remember to use font sizes large enough for text to remain legible across device sizes.
As a test, show your feature graphic to someone for 5 seconds then take it away. Can the user recall the purpose of the app? If not, simplify the content until the app's main concept can be understood within 5 seconds.
If you're targeting multiple countries, localize your feature graphic with relevant languages so users can more easily understand your app.
Each new feature graphic offers a new way to attract users and highlight the benefits of your app. Change the feature graphic for special occasions like Christmas or Valentine's Day, or different promotions, events, or marketing campaigns linked to your company.