App screenshots are crucial for engaging users on the App Store, Google Play, and the Chrome Store. With more than one million apps competing for user attention, studies show many consumers only browse for a few seconds before deciding whether to download an app.
This tutorial helps you create compelling and attractive app screenshots for the Apple App Store.
App Store Screenshot Sizes
The following screenshot sizes are required for the Apple App Store, although Apple thankfully allows developers to submit screenshots only for the iPhone XS Max and 12.9-Inch iPad Pro. The App Store automatically downsizes these large screenshots to the smaller sizes required. If you're tight on time and budget, we recommend this approach rather than creating individual screenshots for each device. There is no proof device-specific screenshots influence download rates.
iPhone XS Max/XR · 6.5-inch
iPhone X/XS · 5.8-inch
iPhone 6 Plus/7 Plus/8 Plus · 5.5-inch
iPhone 6/7/8 · 4.7-inch
iPhone 5 · 4-inch
iPad Pro · 12.9-inch
iPad Pro · 11-inch
iPad Air · 10.5-inch
Apple Watch · Series 3
Apple Watch · Series 4
Examples Of App Store Screenshots
App Store screenshots are essential to any app marketing campaign. The screenshots should match the style and tone of the app, reflecting the emotional objective of the app. For instance, finance apps may wish to project knowledge and stability while games may want to evoke whismy and playfulness.
Click here to see different types and styles of screenshots. Note the varying colors, background patterns, angles, and device frames. There is no single correct style, and it's prudent to consider multiple styles before settling on the perfect one for your app.
Treat the screenshot like a highway billboard. Use text sparingly, and rely heavily on images. Assume users will only look at your screenshot for 5 seconds. Does the screenshot convey the app's objective and entice users within 5 seconds? If not, carefully consider how to pare down the content until it's simple enough to be digested within 5 seconds.
Try to limit screenshot colors to ones from your app's color palette. This helps reinforce consistent branding from App Store screenshots down to the app user experience.